3 steps to an online presence that attracts customers
Are you overwhelmed by creating an online presence for your business?
As a small business owner, it can be daunting to run your business and manage your online presence. Here’s what happens if you neglect your online presence.
- Your website doesn’t tell your company story
- Your web presence creates a confusing message
- You can only close sales via phone or referrals
As a small business your digital profile is critical in helping your business grow. It can be the cherry on top that helps you stand out amongst your competitors and bring in high quality leads.
Let’s get started!
Step 1: Understand your ideal customer
I know I sound like a broken record, but this is the most important part when it comes to having an online presence that works.
Having a crystal clear understanding of your ideal customer will allow you to leverage your business as the perfect solution. This is not something you take a guess at. It comes from having conversations with your customers and fine tuning what problem you solve and how to position your solution as something they want.
If, and only if you do this, will your online presence be effective.
Your website and any other online profile is like a sales call without you doing the talking. Which means you have to anticipate your customer’s problems, needs, and wants.
It should feel like you are speaking directly to them.
Step 2: Keep your message consistent
Confusion creates the biggest barrier to your ideal customer working with you.
One major reason this happens is from an inconsistent message.
- Does your social media account say one thing while your website says another?
- Does what’s on your website differ from the conversations you have with potential customers?
- Does the design feel different from your social accounts and website?
While these may seem small, any confusion you create will immediately turn potential customers away.
Don’t give people the benefit of the doubt.
Consistency across all your marketing will help you build trust and credibility.
Step 3: Regularly update it
A stagnant online presence is one that is regressing.
Don’t let your marketing assets become out of date. This presents a message that is unprofessional. Which is something that is difficult to get back once you lose.
Remember, the internet is filled with dozens of solutions just like yours.
Every detail matters.
If you don’t spend time keeping your online presence up to date, you will start regressing. It’s important to spend time making sure everything is up to date.
- Does your website reflect your current pricing?
- Are the services listed accurate?
- Are team members and pictures up to date?
Spend time each quarter(at a minimum) making sure everything is accurate.
That’s it!
Remember, your online presence is not a one time fix. It’s a regular piece of your marketing that requires you to continuously refine and tweak.
TL;DR
- Step 1: Understand your ideal customer
- Step 2: Keep your message consistent
- Step 3: Regularly update it
